These are themed bundles, originally designed for embroidery, but they can be sewn as well.  Each is the same print in various sizes:
2 6x9 panels
2 9x6 panels
2 5x7 panels
2 7x5 panels
2 4x4 panels
6 bag tags
2 keychains
3 piece lip balm
The original price was $20.00/ roll, but while supplies last, they are $15.00 each!